The Company

About ASA Australia

ASA Australia is a select dealer group operating in the Australian independent office products market.

ASA Australia consists of 10 independently Australian owned office products dealers operating throughout Australia in capital cities and major regional locations. Each ASA Australia member operates with its own branding and corporate identity in the marketplace.   The annual turnover of ASA Australia in 2015 in Office Products, IT Supplies, Paper and Furniture is expected to be in excess of $70 million.

In our industry ASA Australia members have dominated the prestigious industry awards the ‘Reseller of the Year Award’ since its inception 10 years ago.

ASA Australia Pty Ltd is set up for the sole purpose of supporting its members with national supplier negotiations, rebate programs, catalogue and promotional programs.
The production of ASA Australia’s annual catalogue is the principal marketing service provided by the ASA Australia’s office.

Over 33,000 catalogues are produced with ASA members own branding and corporate identity featured on their front cover and inside front and back pages. 200 are branded ASA for ASA marketing purposes.

The philosophy of ASA Australia is to forge long-term partnerships with selected suppliers that are fair and ethical to both parties, and will have the commitment of all ASA Australia members.

We consider our membership of ten to be the biggest and best resellers in their geographical location.  Combined as a group, with expected turnover in excess of $80 million for 2010 in Office Products, IT Supplies and Furniture, ASA Australia is a strategic partner of great value.

 
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